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Business Development Representative

Vera Whole Health

This is a Full-time position in Seattle, WA posted June 4, 2021.

Business Development Representative
Position Summary:

The Business Development Representative will support our regional sales organization.

The Business Development Representative will prospect, search, and add high-value sales opportunities in support of national sales leaders.

They will use a consultative approach as they guide the prospect through the introductory stages of the buying process.

The right candidate will have experience in healthcare B2B sales, excellent business acumen and a desire to grow their sales and leadership skills.
Position Qualifications/Essential Functions:

New Business Development (50%)
Cultivate relationships with potential buyers and influencers, ‘open doors’ with potential prospects and develop sales opportunities Effectively communicate our value proposition to various personas, successfully address objections and competitor questions Help build and refine our sales cycle and pitch, including sales assets and scripts Qualify client prospects for the organization through direct phone calls, emails and social media Identify qualified opportunities to the appropriate sales leader for further development and closure Be a subject matter expert on Vera Whole Health solutions.

Effectively and consistently communicate Vera’s Value Proposition
Sales Support (20%)
Help drive attendance for conferences, webinars or other prospecting events Team with sales and marketing leadership to develop prospecting strategy for target client markets Present customer and prospect research data and observations to marketing and sales leadership Assist in designing and developing our sales process and implementation, specifically around new business development activities Provide recommendations to improve efficiencies in daily workflows and processes for sales and marketing teams
Research and Planning (15%)
Use search tools, subscriptions, social media, internal repositories and other sources to profile target prospects and identify relevant account information, key individuals, buying committees/processes, business requirements and opportunities Partner with the marketing team on account-based marketing (ABM) campaigns to top prospect accounts and market segments Conduct outbound pre-sales research; identify target buyers and collect customer contact data Maintain monthly reports to include campaign and sales reports
Tools, Reporting and Tracking (15%)
Track client-related activities using Salesforce.com.

Manage a Salesforce database of leads, contacts, and opportunities, maintaining good data hygiene.

Prepare thoughtful hand-off briefings for sales leaders to facilitate successful deal progression Leverage reporting data to identify and recommend process improvement for the sales and marketing efforts Identify and recommend enhancements to Salesforce and sales enablement platform configurations Additional Qualifications Preferred:
Understanding of health benefits, the health benefit purchasing process, and the health insurance market Experience selling products with a complex purchase process in healthcare or related industries Demonstrated ability to thoughtfully assess a client’s working environment from a business process and organizational perspective, and effectively communicate opportunities to improve or change them Demonstrated ability to set appointments with leads/prospects Experience using CRM systems (Salesforce preferred) to manage sales process Experience in an organization using account-based marketing Experience supporting multiple sales closers The courage to challenge the status quo when logic and reason require it.

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Education/Experience:
Bachelor’s degree or 4 years equivalent experience selling or marketing healthcare or related services 2-4 years direct sales experience in healthcare or a technical industry Demonstrated Attributes:
Proactive and accountable for key deliverables Excellent listener, able to synthesize expressed and unmet needs and then guide conversation to move prospect along consideration path Outstanding time management skills, attention to detail, and sense of urgency to achieve goals Confidence to make decisions in response to changing conditions Excellent written and verbal communicator Fearlessness
– willing to hop on the phone with new people every day and explain the Vera value proposition in a way that meets them where they are An obsession with prospect happiness

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