Brand Manager – Amazon Family Care Marketing – 822001

Brand Manager – Amazon Family Care Marketing

Job Description

Brand Manager, Amazon Family Care Marketing

Lead strategic marketing planning and execution and drive brand strategy through Amazon and influence the shopper along the path to purchase. Provide marketing and consumer expertise to Amazon to ensure development of integrated business plans to efficiently achieve volume, share and profit objectives. Enhance strategic partnership with Amazon by aligning brand imperatives with customer business models and departmental objectives. Deliver relevant actionable insights, and strong strategic thought leadership.

ESSENTIAL FUNCTIONS:

Build the Brands

Lead collaboration with Brand, Integrated Marketing Planning, Customer Team and Customer
Develop insights-based programs against key brand objectives that drive shopper engagementalong the path to purchase
Proactively leverage new technologies and capabilities to drive shopper engagement via display media, social, search and on-site merchandising
Maximize the brand experience in the customer environment across the Amazon ecosystem
Provide input to help establish objectives for customer specific learning plan
Support customer engagement, joint planning and long term business building sessions
Lead new product and category marketing strategy for K-C Family Care brands to generate profitableannual growth and support equity management
Provide brand development leadership and expertise as expanded member of headquarter-based marketing function
Own scale program planning and execution for the customer

Run a Business

Lead annual shopper marketing plan, budget development and implementation to align brandstrategies with customer business models and department strategies; deliver budget at target
Drive successful financial performance for both brand and customer
Strategically allocate funds to maximize investment while activating the levers to drive customerengagement; track and measure program performance
Drive the big brand ideas and create customized shopper marketing opportunities
Primary contact to the customer for all shopper marketing related activities such as: research, insights, and development and execution of shoppermarketing plans
Lead strategic partnership opportunities to develop joint marketing programs that drive mutual businessgoals
Interact and collaborate with customer, customer team and multi-functional partners to develop a strongworking relationship that influences desired business outcomes
Manage all aspects of agency engagement at the customer level
Gain understanding of the unique needs of the customer, K-Cs business objectives and brandpriorities; balance the requirements of each one to develop breakthrough marketing strategies and programs

General

Ability to remain agile and flow to the work, adapt and support the organization through times ofchange
Ability to clearly, concisely and persuasively communicate orally and in writing to individuals and groups at all levels within the organization and customer
Ability to collaborate effectively and represent ideas to diverse work groups
Ability to precisely communicate innovative business solutions to internal/external partners
Ability to represent new technologies and develop programs that encompass digital, social and ecommerce
Ability to sell marketing programs to key internal/external stakeholders to gain adoption
Ability to effectively negotiate desired outcome for the business
Ability to manage expenses in accordance with company policy, guidelines and budget
Ability to operate and use telephone, computer/laptop and other technological devices/softwareprograms to communicate with people
Ability to proficiently and efficiently use and perform key functions of all Microsoft Office programs
Ability to travel via aircrafts, and operate and drive motor vehicles for business travel, with valid drivelicense
Position requires overnight business travel; ability to travel for meetings, training and events (10 – 20%)

DEPARTMENT SPECIFIC/NON-ESSENTIAL FUNCTIONS, INCLUDE BUT NOT LIMITED TO:

Promptly reconcile and communicate changes and conduct adjustment to new changes, adjusting to meet requirements of changing conditions/situations. Maintain effectiveness of varying environments with different tasks, responsibilities and people.
Render judgments and make timely decisions in alignment with business objectives. Set priorities andproactively identify issues, underlying problems and potential solutions to develop plan of action. Evaluate cause and effect relationships.
Keep team leader informed on status of plans and programs, changing conditions, requirements ofmarketplace, competitive activity, issues and accomplishments that may affect sales results.

MINIMUM REQUIREMENTS:

Education required: Minimum of Bachelors degree

Experience: At least 4 years experience in consumer promotion, field sales and marketing. Experience should include consumer packaged goods (CPG) industry.

Preferred Experience/Qualifications: Masters degree or MBA is preferred. Experience working with large retail accounts is preferred.

Skills/Competencies: Results, strategy and vision orientation, leadership, strong oral and written communication, financial and budget management, ethical judgment and decision making, change management, analytical, project and risk management, persuasive sales, negotiation and relationship building.

Other Skills: Prioritization and time management, resource management, active listening, adaptability, coaching, interpersonal and social perspectives.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population – trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

Kimberly-Clark is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:

This role is available for local candidates already authorized to work in the roles country only. K-C will not provide relocation support for this role outside of country, this role is available for in-country relocation only.

Primary Location

USA-WA-Bellevue

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity