Digital Marketing Manager, Growth & Optimization

Come join our Digital Business Management team We are looking for a hardworking and analytical marketer to help execute growth and optimization strategies that unlock incremental business value and accelerate ecommerce share of enterprise. You will collaborate with cross-functional partners to drive awareness and adoption of products and services that drive step-change improvements in conversion. You have a strong command of data use for customer insights to advise test roadmaps based on ROI sizing methodologies. You are responsible for defining success measurement and performance reporting. The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. This position reports on, analyzes, and uses historical data, previous test/campaign performance, and research to advise and optimize tactics. They will influence and support new features and functionality to increase digital sales and support the overall customer experience. At least 18 years of age Legally authorized to work in the United States High School Diploma or GED Pre-employment background screen BA in marketing or related field 5 years experience in Digital Marketing, Digital Merchandising, eCommerce, or similar field 5 years experience using data and metrics to measure impact and determine improvements; experience building dashboards and other data visualization using tools like Adobe Analytics or Tableau 5 years cross-functional project management experience Able to meet deadlines in fast-paced environment Able to prioritize and communicate commitments and timelines effectively Web content management, high comfort level with current marketing measurement practices and attribution methods; Shown ability to transform customer behavior data and insights into meaningful tactics and trends. Shown ability to identify and drive A/B test methodology and implementation. Experience developing customer segments and tailored content to increase engagement and drive business outcomes. Ability to navigate a cross-functional environment with outstanding verbal and written communication skills. LI-CK1 Growth Acceleration & Optimization Define and execute digital tactics, test plans, optimization, and success measurement across web/app customer flows that deliver against growth OKRs. Use deep understanding of our prospective and base customers, its audiences & segments, problems & what drives desired behavior to inform traffic shaping strategies, promotions, and influence product roadmap. Combine customer insights, product and business intuition, analytics, and creative eye to launch and optimize campaigns and deliver ambitious experimentation roadmap. Act as business owner and customer advocate to champion optimal digital experiences. Use performance, behavioral, customer, and market data and insights to analyze and optimize to outcomes. Develop hypotheses for test-and-learn plan for improving experiences and campaigns across key areas in Digital. Seek opportunities to expand existing success metrics that measure customer conversion and quality of customers acquired. Lead transformation through continual optimization and building efficient and scalable processes. Channel Management & Communication Create artifacts needed for success, including planning materials, impact sizing and forecasts, performance measurement, and learning application to optimize results. Seek opportunities for efficiency and automation and work cross-functionally on implementation. Optimally communicate program goals, strategy, and achievements to senior leaders and key partners. Exhibit stellar problem solving and issue resolution skills with the ability to work effectively across partners while maintaining quality and attention to detail. Equal Employment Opportunity We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.