B2B Content Marketing Manager

This position can be located anywhere in the United States.
Knack Collective is growing fast, and we need amazing, multi-skilled, and diverse talent to join our squad.

If you have an appetite for tackling complex projects with a deep spirit of inclusion and unmatched subject matter expertise, we want to talk to you.

We are always looking for great people with a unique point of view and a knack for challenging the way it’s always been done to help us all be our best selves and deliver exceptional work for our clients.

Empowering our team to make bold decisions, ask why not, and creating space for you to show up uniquely is what makes Knack different.
Knack Collective is looking for a highly motivated content marketer who loves telling and amplifying brand stories.

In this role, you will be responsible for defining our strategic approach to delivering, publishing, and syndicating best-in-class B2B content across paid, owned, and earned channels.

You’ll play a key role in elevating Knack’s content marketing practice, to ensure we serve the right content (tailored for the right persona / industry / segment) throughout the customer journey.
Who You Are
Fearlessly Bold
– You consistently seek new challenges and bring a creative and growth mindset to the work that you do.

You are curious.

You ask “why not” and recognize that failure is an integral part of our growth.

Fiercely Inclusive
– You contribute to our safe workplace where people of all identities are welcome.

You seek and embrace the diversity of thought and encourage all voices to be heard.

You remain open to different possibilities and are comfortable being wrong.

Radically Transparent
– You recognize that great ideas can come from anywhere.

You engage in discourse and debate founded on data, not emotion.

You evaluate ideas without ego and move only the best solutions forward.

You do this, and all things, with respect and kindness.

Courageously Authentic
– We deploy high levels of integrity to everything we do.

We express honestly about how we feel, providing direct and timely feedback to move forward, together.

We are compassionate to ourselves and others, recognizing the humor and humanity in all of us.

We are all a little weird (and we like it that way).
Responsibilities
Perform digital content audits to inform recommendations Define strategic approach to content asset creation and syndication in order to meet brand objectives at scale Own the customer/user journey from start to finish Develop program/campaign briefs for cross-functional teams defining objectives, target audience, content strategies and tactics, key messages, and KPIs Create content narratives mapped back to a brand’s customer offerings and value props Work closely with writers and creatives to ensure narrative thruput across all content assets and touchpoints Partner with media team to track content performance and identify optimization opportunities
Required Skills
& Experience
A minimum of 5 years of B2B marketing experience within the technology sector Hands-on experience developing a variety of B2B content assets and defining syndication strategies to meet brand objectives A passionate storyteller with proven ability to create impactful and differentiated narratives Direct experience working hand-in-hand with a high-functioning B2B sales team Deep understanding of B2B lead generation strategies and tactics Multiple years of experience interacting directly with senior-level leadership (brand or agency side) Excellent written and oral communication including delivering presentations Positive attitude and team-player mentality
Knack Collective is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
This position can be located anywhere in the United States.
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