Senior Digital Marketing Manager, Growth & Optimization

Come join our growing Digital Business Management team You will conceptualize, run, and execute growth and optimization strategies that unlock incremental business value and accelerate ecommerce share of enterprise. You will collaborate with and influence cross-functional partners to drive awareness and adoption of products and services that drive step change improvements in conversion. Your strong command of data and customer insights will help lead ambitious test roadmaps based on return on investment sizing methodologies. This position reports on, analyzes, and uses historical data, previous test/campaign performance, and research to inform and optimize tactics. You will influence and support new features and functionality to increase digital sales and support the overall customer experience. You will define framework for prioritization of experiment library and partner with business and product teams to scale successful opportunities. To be successful in this role, you embrace ambiguity, are energized by experimentation and learning, and proactively challenge status quo in the spirit of continuous improvement. It requires a high level of cross-functional collaboration, excellent analytical interpersonal skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. You excel in a fast-paced, high growth environment, ideally with technology companies. At least 18 years of age Legally authorized to work in the United States High School Diploma or GED Pre-employment background screen Bachelors Degree 7 years experience Digital Marketing, Digital Merchandising, eCommerce, or similar field. 5 years experience using data and metrics to measure impact and resolve improvements. Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau. 5 years cross-functional project management experience; project scoping, forecasting, and planning, budget management, risk management and change control management. Experience handling content portfolios and how to govern allocation and optimize for business goals. High comfort level with current marketing measurement practices and attribution methods; Shown ability to transform customer behavior data and analysis into meaningful tactics and trends. Proven track record to identify and drive A/B test methodology and implementation; using quantitative and/or qualitative research methods to attain customer insights and advise strategy. Okay. You’ve seen what we’re looking for and you’re up to the challenge. Here’s what we can offer you in exchange for your outstanding work: Competitive base pay plus annual bonus Benefits for part-time and full-time associates Medical, dental and vision benefits Matching 401(k) An annual Employee Stock Grant, and a purchase plan that gives you the chance to grab TMUS stock at a discount Generous paid time-off programs Phone service discounts Education reimbursement Serious growth potential for your career Fun, fast-paced environment This is the opportunity to do something special and join a company revolutionizing the wireless industry. And we couldn’t do it without someone like you. So, what do you say? Isn’t it time you explored what could become the career move of a lifetime? We invite you to apply today Strategy & Growth Acceleration Own and drive digital growth & optimization strategy to increase conversion, spanning switcher consideration, prospecting, acquisition, retention, churn reduction, cross-sell, win-back, and saves. Define and execute digital tactics, test plans, optimization, and success measurement across web/app customer flows that deliver against growth OKRs. Use deep understanding of our prospective and base customers, its audiences & segments, problems & what drives desired behavior to advise traffic shaping strategies, promotions, and influence product roadmap. Combine customer insights, product and business acumen, analytics, and a creative eye to launch and optimize campaigns and deliver ambitious experimentation roadmap. Analysis, Optimization & Scale Act as business owner and customer advocate to champion optimal digital experiences. Use performance, behavioral, customer, and market data and insights to analyze and optimize to outcomes. Develop hypotheses for test-and-learn plan for improving experiences and campaigns across key areas in Digital. Find opportunities to expand existing success metrics that measure customer conversion and quality of customers acquired. Lead transformation through continual optimization and building efficient and scalable processes. Channel Management & Communication Build artifacts needed for success, including planning materials, impact sizing and forecasts, performance measurement, and learning application to optimize results. Seek opportunities for efficiency and automation and work cross-functionally on implementation. Effectively communicate program goals, strategy, and achievements to senior leaders and key partners. Exhibit stellar problem solving and issue resolution skills with the ability to work optimally across partners while maintaining quality and attention to detail. Equal Employment Opportunity We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.