Social Media Manager

This position participates in the development and management of T-Mobile’s executive leadership’s public-facing reputation, promotion and management on social media. This position will help develop Executive use of social media as a marketing medium, communications medium and business/personal reputation-management tool while integrating new social media tools and offering expert guidance on best practices. This position will help create strategy to optimize T-Mobile’s Executives presence on social sites, such as Facebook, Instagram, Twitter, LinkedIn, etc., to benefit T-Mobile and execute against that strategy by developing engaging content, creative, managing crisis communications, frontline customer communications and marketing campaign integration. This position needs to create strong working relationships with senior leaders and executives and work cross-functionally with stakeholders on the executive social team, the Communications team, as well as the entire enterprise, to help achieve agreement and alignment on messages being communicated externally. Success will be measured through increases in executive & brand awareness, engagement, and increased customer engagement/loyalty. • At least 18 years of age.• Legally authorized to work in the United States.• High School Diploma or GED.• Pre-employment background screen. 5 years social media experience with brand and awareness building focus. 4 years’ experience in Social content development or content strategist role including client-facing experience, preferably with Fortune 500 clients. 2 years’ experience in executive reputation building / management. 4 years’ experience in one or more of the following: social media agency, digital agency, or digital publishing. Bachelor’s degree in marketing, communications or a business degree associated with communications. Executive and Brand Partnership: Is subject matter expert on an individual executive’s voice, their line of business, community, and target audiences to create relevant and authentic social media content Creates and supports company initiatives via owned communications vehicles Builds and maintains a successful executive relationship to help influence long-term communication strategy and tactic Understands business goals to create social media content, present it to peers and answer consumer questions on an executive’s behalf Provides guidance and expert advice on alignment of executive social strategy into the broad executive suite, brand, and marketing social strategies Partners cross functionally to build communication strategies and tactics that introduce new products/services, enhance brand reputation Recognizes that both social media and executives are 24/7 and is eager to support at any moment Shares thoughtful insights and feedback based on executive relationship and goals that help develop and manage communications for internal and external audiences Consults and partners with cross-functional teams who are seeking ways to integrate social media within their programs; provide guidance, expert advice and a strategy that fits within overall social strategy Internal & External Communications: Produces content used on social platforms that aligns T-Mobile and executive voice guidelines and quality standards Responsible for editorial and campaign content development with minimal oversight Tracks, monitors, reacts to, and manages all social channels on a daily (and hourly) basis, including evenings and weekends both real-time and scheduled. Regularly updates and maintains executive content on social media sites Influences and helps define executive, voice, tone, styles guidelines, overall strategy, and quality standards Looks for new ways to create programs that meet executive and brand goals Understands how overarching editorial and campaign goals and objectives impact executive social goals and accordingly influences work prioritization with internal team and external partners Defines editorial and campaign goals and measurement methodology for determining campaign and individual executive editorial success Accountable for editorial, campaign and quarterly executive goals and targets Creates analytics reports to effectively shift social strategy and content based on analytics Tests new strategies, tactics, create new approaches to improve content performance effectively tweaks social strategy and content based on analytics Operational Excellence: Identifies, recommends, and implement improvements that enhance the quality and efficiency of the work Works cross-functionally to understand and influence paid social media strategy that protects and promotes T-Mobile’s reputation. Monitors and escalates community issues in real-time, evaluates response tactics and works with leaders, crisis communications and leadership to form immediate response Conducts competitor research and makes recommendations for communication strategies and tactics Participates in best practice sharing and creative idea generation across T-Mobile Stays current with social media, marketing and PR trends and incorporates into strategy as appropriate to improve executive communication Understands the need for and practices resiliency Optimizes and improve processes Identifies and recommends improvements Equal Employment Opportunity We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.