Sr Digital Marketing Manager, Base & Retention

Come join our Retention team in Digital Business Management In this senior-level individual contributor position, you will own, conceptualize, run and execute web and app lifecycle strategies that nurture and drive customer retention, minimize churn, and command of channel health. You will collaborate with and influence cross-functional partners to drive awareness and adoption of products and services and deliver business outcomes. You will use strong data, site/campaign performance, research, and customer insights to inform learning agendas and test strategies. We embrace ambiguity, are energized by experimentation and learning, and proactively challenge the status quo in the spirit of continuous improvement. The position works alongside with multiple lines of business such as Integrated Marketing, Creative, Contact Centers, UX, etc. Ultimately you will influence and support new features and functionality to increase digital sales and support the overall customer experience. At least 18 years of age Legally authorized to work in the United States High School Diploma or GED Pre-employment background screen Bachelors Degree 7 years experience in Digital Marketing, Digital Merchandising, eCommerce or similar field. 5 years experience in project management and using data and metrics to measure impact and resolve improvements. 3 years Internet B2C commerce or site merchandising experience. High comfort with current marketing measurement practices and attribution methods; Proven track record to transform customer behavior data and insights into meaningful tactics and trends. Proven ability to identify and drive A/B test methodology and implementation. Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau. Experience developing customer segments and tailored content to increase engagement and drive business outcomes. Ability to navigate a cross-functional environment with outstanding verbal and written communication skills. Exhibit stellar problem solving and issue resolution skills with the ability to work optimally across partners while maintaining quality and attention to detail. LI-CK1 Strategy & Growth Acceleration Own and drive web and app strategy for base customer lifecycle, spanning onboarding, engagement, retention, cross-sell, win-back, and saves. Define and execute digital tactics, test plans, optimization, and success measurement across web/app customer flows that deliver against growth & retention goals and engagement metrics. Understand our customer base, its audiences & segments, and what drives loyalty growth & loss to inform traffic shaping strategies, promotions, and influence product roadmap. Channel Management & Communication Create artifacts needed for success, including planning materials, impact sizing and forecasts, performance measurement, and learning application to optimize results. Find opportunities for efficiency and automation and work cross-functionally on implementation. Communicate program goals, strategy, and breakthroughs to senior leaders and key partners. Analysis, Optimization & Scale Act as business investor and customer advocate to champion optimal digital experiences. Use consumer and market insights to develop hypotheses and build a test-and-learn plan for improving experiences and functionality across key areas in Digital. Lead transformation through continual optimization and building efficient and scalable processes. Codify takeaways and share best practices across teams. Equal Employment Opportunity We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.