Sr Manager, Digital Retention Marketing

Come join our Retention Marketing team We are looking for an expert digital marketer to lead a team of high-performers to deliver retention & engagement strategies that unlock incremental business value and accelerate ecommerce growth. They will set the vision for progressive web and app experiences that deliver seamless discovery and adoption of our products, features, and services across T-Mobile lines of business. Using consumer and market insights, this role will use the voice of the customer and market insights to define and influence innovative experiences that increase customer satisfaction, drive online sales, and reduce costs. They will use digital customer insights to collaborate with and influence cross-functional partners to develop tailored promotional strategies to drive digital outcomes. They will have a strong command of data and customer insights to inform learning agendas and test strategies. They will hold their team accountable for performance reporting to monitor business health, measure campaign success, and identify growth opportunities. They will accelerate business impact by using data to inform strategies, testing and optimization, and improved customer flows across our digital properties. The right candidate will lead through ambiguity, inspires collaboration, experimentation and learning, and proactively challenges status quo in the spirit of continuous improvement. Their leadership philosophy will champion strong diversity, equity, and inclusion practices and have a consistent track record of rewarding not just the “what”, but the behaviors that drive the “how”. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. At least 18 years of age Legally authorized to work in the United States High School Diploma or GED Pre-employment background screen Bachelors Degree 7 years experience in Digital Marketing, Digital Merchandising, eCommerce, or similar field; 5 years experience in a people management role. 5 years Cross-functional project management experience. 3 years Internet B2C commerce or site merchandising experience. Ability to distill complex and multi-faceted strategies and articulate narratives into slide format. Experience in pulling and manipulating complex data sets, using data and metrics to measure impact and determine improvements. Ability to use quantitative and qualitative research methods to attain customer insights and inform strategy. Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau. High comfort level with current marketing measurement practices and attribution methods; Proven track record to transform customer behavior data and insights into measurable tactics and trends. Experience developing customer segments and tailored content to increase engagement and drive business outcomes. Proven track record to identify and drive A/B test methodology and implementation. Ability to navigate a cross-functional environment with outstanding verbal and written communication skills. LI-CK1 Strategy & Growth Acceleration Lead a team that collectively owns and drives web and app strategy for base customer lifecycle, spanning onboarding, engagement, retention, cross-sell, win-back, and saves. Elevate thinking and action of digital tactics, test plans, optimization, and success measurement across web/app customer flows that deliver against growth OKRs. Take the knowledge of our prospective and existing customers, its audiences & segments, problems & what drives desired behavior to inform traffic shaping strategies, promotions, customer experience improvements, and product roadmaps. Channel Management & Communication Create artifacts needed for success, including planning materials, impact sizing and forecasts, performance measurement, and learning application to optimize results. Seek opportunities for efficiency and automation and work cross-functionally on implementation. Communicate program goals, strategy, and breakthroughs to senior leaders and key partners. Exhibit stellar problem solving and issue resolution skills with the ability to work effectively across partners while maintaining quality and attention to detail. Analysis, Optimization & Scale Act as business owner and customer advocate to champion optimal digital experiences. Run content portfolios and how to govern allocation and optimize for business goals. Use performance, behavioral, customer, and market insights to analyze and optimize to outcomes. Develop hypotheses for test-and-learn plan for improving experiences and campaigns across key areas in Digital. Seek opportunities to expand existing success metrics that measure customer conversion and quality of customers acquired. Lead transformation through continual optimization and building efficient and scalable processes. Team Management Strong team leadership skills and experience in hiring and developing top talent. Create an inclusive and diverse working environment that fosters collaboration and positive impact. Define and develop team’s annual input and output goals that ladder into Digital Team’s OKR framework. Equal Employment Opportunity We take equal opportunity seriously—by choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.